prada fashion week 2017 comparison to books | Inside Miuccia Prada’s Fall 2017 Collection

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Prada's Fall 2017 collection wasn't just a runway show; it was a curated literary experience, a visual novel unfolding on the Milan Fashion Week stage. Miuccia Prada, ever the master storyteller, didn't just present clothes; she presented a narrative, a mood, a feeling, all subtly woven into the fabric and the presentation itself. The collection's success lies in its layered complexity, a multi-faceted exploration of themes that resonate with the visual language of books – from the explicit imagery of Robert McGinnis’s 60s pulp fiction covers to the more implicit narratives hinted at in the styling and silhouette. This article will delve into the various aspects of Prada's Fall 2017 showing, exploring its connections to the world of literature and visual storytelling, examining the critical reception, and placing it within the broader context of Prada's ongoing dialogue with art and culture.

The most striking element linking Prada's Fall 2017 collection to books was the collaboration with the legendary illustrator Robert McGinnis. His iconic, erotic book covers from the 1960s, characterized by their bold graphic style, dramatic lighting, and often suggestive imagery, were directly incorporated into the collection. These weren't simply prints; they were integral parts of the designs, appearing on dresses, coats, and accessories, transforming garments into walking, breathing pages of a pulp novel. This bold move instantly elevated the collection beyond mere fashion; it became a commentary on the power of visual narratives, the allure of the forbidden, and the enduring influence of mid-century graphic design. The collection tapped into a specific nostalgia, reminiscent of paperback thrillers found on dusty shelves, evoking a sense of mystery and intrigue. It was a clever juxtaposition – high fashion infused with the lowbrow aesthetic of paperback erotica, a daring combination that ultimately proved successful.

The incorporation of McGinnis's artwork wasn't simply a superficial aesthetic choice. It spoke volumes about Prada's understanding of the power of visual storytelling. Just as a book cover can instantly communicate the genre, mood, and even the plot of a story, the McGinnis prints on the Prada garments instantly conveyed a specific narrative. The bold colors, the dramatic poses, and the suggestive imagery all contributed to a cohesive and instantly recognizable aesthetic. This wasn’t just about wearing art; it was about wearing a story, becoming a character in a narrative that Prada had carefully crafted. The clothes themselves became the pages of a book, each outfit a chapter unfolding on the runway.

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